Philly Artist Against Violence
In 2009, Project Build-Up (PBU) teamed up with Whose Next Entertainment and other companies in the music industry to utilize the entertainment community around a pioneering initiative designed to capture the attention of violent youth and young adults throughout our Nation. This initiative aim is to connect with Positive Artists in cities where crime and violence rates are on an upsurge, in a united effort to generate heightened awareness about alternatives to violence.
Through school tours we promoted non-violence, abstinence, education, careers and leadership and four city-wide community block parties in different sections of Philadelphia.
Local Artists who volunteer utilize the Avenue of the Arts as a technique to help change the lives of at risk youth. This unique program combats the issues of violence disrespect for life, truancy and the school systems extremely high dropout rate. Through poetry, dance, positive rap, R & B, spoken word, open forums and comedy mentors connect with youth on their interest level. Talented young adults and adults between the ages of 18 to 30 reach youth where they’re at by tapping into their creativity.
The American entertainment industry has a profound impact on culture. The heart of hip hop as we know it has diminished -- so propelled by ambition of today’s artists for fame rather than by sole expression. What was once therapeutic where artists such as RUN DMC, Will Smith & Jazzy Jeff, Heavy D, Slick Rick, Doug E Fresh & The Get Fresh Crew, Kurtis Blow, Grand Master Flash & Furious Five, Fat Boys, LL Cool J, Whodini, Tone Loc, Queen Latifah, MC Lite, the Brats, Wu-Tang, Salt & Pepper, TLC and UTFO (just to name a few) rap about meaningful life issues, knowledge, struggles, dreams and RESPECT!
Many of today's artists are perpetrating horrific images, and attitudes for "entertainment “ and the sole purpose of making a dollar. In an effort to make a difference and stop the senseless killings, Artists are taking a responsibility by speaking out on behalf of the of the Movement and our mission is to implement a national collaboration of artists to stop violence and the constant disrespect for life.
Contrary to the belief hip hop can be used as a positive tool in reaching the younger generation. The Artists Against Violence (AAV) is a coalition of over 1000 artists and volunteers that cut across all walks of American life - representing positive hip hop, gospel, pop, poetry and spoken word of encouraging, constructive lyrics that produce music with a message, music with feeling, music with meaning which aids in building a stronger nation through unity and support.